Blog012: Worry less

This post comes from future you Learn to see the future in a good light. Build a sense wonder about your events. Don’t let misfortunes from the past dictate how your day will be enjoyed. Learn¬† from mistakes but don’t make them again. Eat your cake, enjoy your cake. Don’t look into someone else’s bowl…

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Blog011: On set & Behind the scenes for a local tourism ad image.

Whats in an image? Local tourism behind the scenes Recently we were commissioned by the local tourism for an advertising image. The concept was to show the variety of different people using the hotels pool, each section would represent a specific group (ie Business, Dance, Sports etc). The overall feel was to be a lifestyle…

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Blog010: A perfect death.

Perfection is where good ideas go to die. The image glows in front of me. It’s hues and layers burned into my retina as I try different variants. My throat’s dry from the lack of water, my joints feel creaky from being in one position too long. I draw a sharp breath, something churned in…

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Blog010: Time & portraits

A picture says a 1000 words We’ve heard it so often, and we have become so inundated with images we often forget there was someone behind that camera, capturing that look, that moment, that FEELING. We’re funny creature really, us humans (I endearingly use the term space monkeys on a rock), because we have become…

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Blog009: FAIL!

Fail hard, fail often 3,000+ times 3,000+ times. That’s how many times they say it took Edison to make the first light bulb. Think about the hardest thing you did, did you even get close to that number? Failure is inevitable when you are trying something new. It sucks, but it is a grand teacher.…

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Blog008: Trust me I’m a doctor

Trust, clients and the freelancer Out of the box thinking We’ve all been there. We hire a professional to build something we love, then second guess it’s main focus. We ask the question to a few friends (who are in a similar mindset as we current reside) and they all echo your worst fear. The…

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Blog007: The photo assistant, the secret weapon of any commercial shoot.

Photo assistant.¬† Not just another line on the invoice. With it being the 007 blog I had to talk about my secret weapon on set. A good photo assistant. Overlooked so often as simply another hand on set, a walking,talking light stand or someone to lug gear like professional sherpa. To teach is to learn…

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Blog006: Keep it simple.

Never underestimate the power of reducing mental load. Give your brain the spring clean it needs once in a while. Sit and breath, don’t let your mind escalate a simple problem and reduce your mental capacity. Simply focusing on breathing has a very calming effect. Over the next few months I plan to attempt to…

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Blog005: Permission granted

Permission Mindfulness and permissive behavior It’s strange to say but we often don’t give ourselves permission. One thing I’ve noticed recently in my day to day, is how much people don’t let themselves do. “I can’t eat that, I’m on a diet”, “I promised myself I would do my xyz, before I sit down to…

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Blog004: 3 steps to building your brand audience

How to create a target client persona Why should you create personas? Every business has the task of figuring out who would be best suited to their product. Aiming at the masses is one of the hardest ways to differentiate your business. Your clients should be able to spot your products easily and associate with…

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