CLIENT: Impacto Protective Products
CREATIVE: Create an ad image that shows the product in a heroic manner. We had a lot of fun with this image. Initial ideas we had a guy doing the splits in work gear in an icy valley, this concept was humorous but didn't blend well with the overall brand feeling. The client had loved the earlier glove photo with the mechanic and wanted a similar feel. We decided to create a composite image for this one, blending various stock images together to form the main environment, then further created the scene with practical props. You can see during the retouching we altered the overall brand as we felt the closer image was a far stronger image.